Change begins with choice.    "Change happens when dissatisfactions x vision x first easy steps = > inertia / resistance to change." (Gleicher)
       
     
 Launched 2006, the Masdar Initiative defines Abu Dhabi's vision to be at the heart of the world's future energy solution, and its long-term goal to create an economy that is not reliant on fossil fuels.  KBW showcased the Masdar City story to the world as the physical embodiment of that vision; an exemplar of environmental best practice and a demonstration of what is possible. 
       
     
 We were proud to be part of a deep collaboration with Masdar that challenged conventional urban wisdom at a fundamental level, as well as promising to set new benchmarks for the sustainable city of the future.
       
     
Masdar1.png
       
     
MASDAR Day 2%3A0002.jpg
       
     
Value Retail2.001.jpeg
       
     
   Change begins with choice.    "Change happens when dissatisfactions x vision x first easy steps = > inertia / resistance to change." (Gleicher)
       
     

Change begins with choice. "Change happens when dissatisfactions x vision x first easy steps = > inertia / resistance to change." (Gleicher)

 Launched 2006, the Masdar Initiative defines Abu Dhabi's vision to be at the heart of the world's future energy solution, and its long-term goal to create an economy that is not reliant on fossil fuels.  KBW showcased the Masdar City story to the world as the physical embodiment of that vision; an exemplar of environmental best practice and a demonstration of what is possible. 
       
     

Launched 2006, the Masdar Initiative defines Abu Dhabi's vision to be at the heart of the world's future energy solution, and its long-term goal to create an economy that is not reliant on fossil fuels.

KBW showcased the Masdar City story to the world as the physical embodiment of that vision; an exemplar of environmental best practice and a demonstration of what is possible. 

 We were proud to be part of a deep collaboration with Masdar that challenged conventional urban wisdom at a fundamental level, as well as promising to set new benchmarks for the sustainable city of the future.
       
     

We were proud to be part of a deep collaboration with Masdar that challenged conventional urban wisdom at a fundamental level, as well as promising to set new benchmarks for the sustainable city of the future.

Masdar1.png
       
     
MASDAR Day 2%3A0002.jpg
       
     
Value Retail2.001.jpeg