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    <loc>https://www.kbwdesign.com/relentlessly-relevant</loc>
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    <lastmod>2023-06-21</lastmod>
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      <image:title>Relentlessly Relevant Branding &amp; Showcasing</image:title>
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      <image:title>Relentlessly Relevant Branding &amp; Showcasing</image:title>
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      <image:title>Relentlessly Relevant Branding &amp; Showcasing</image:title>
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      <image:title>Relentlessly Relevant Branding &amp; Showcasing</image:title>
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  <url>
    <loc>https://www.kbwdesign.com/projects-forte</loc>
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    <lastmod>2025-09-12</lastmod>
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      <image:title>Projects</image:title>
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      <image:title>Projects</image:title>
      <image:caption>The promise of ‘we' and 'you': Clients like to talk about themselves. Agencies like to talk about the consumer. We look for what the brand promises to deliver every time the consumer touches it.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59afb169cf81e08b043e3efa/1504690991600-B2OL60APFUT9ZZJ7NXKY/Mag+46+Coverv_1.jpg</image:loc>
      <image:title>Projects</image:title>
      <image:caption>A brand is no longer what we tell the consumer it is – it’s what consumers tell each other it is.  </image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59afb169cf81e08b043e3efa/1504792050995-QAVRF6J0TOTLLDQEEM86/BHSTA-+View+from+front+entrance.jpg</image:loc>
      <image:title>Projects</image:title>
      <image:caption>“Everyone experiences more than he understands and it is the experience, rather than the understanding that influences behaviour” (Marshall McLuhan, ‘The medium, not the massage’)  </image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59afb169cf81e08b043e3efa/1504793983821-6C1CIZISVC5E1EBFW9K0/02.BP+Upstream.png</image:loc>
      <image:title>Projects</image:title>
      <image:caption>A brilliant brochure is the world's best closer!</image:caption>
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      <image:title>Projects</image:title>
      <image:caption>Good isn't good enough, great is the benchmark.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59afb169cf81e08b043e3efa/1504692463614-P6KNLTC287CQZIHS8HJJ/11.British+Museum+Oman+exhibition.png</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Visitors will always want stories that create mystery, that convey past, present and future and tap into dreams, providing a source of inspiration.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59afb169cf81e08b043e3efa/1504712371451-5S3NHVGNXC8TLVYLXBT9/BP_TNArmistead040.jpg</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Relevance is the new superiority: Product superiority may have built your brand, but that's no longer enough. Today a brand also needs to demonstrate superiority of understanding of people's rapidly changing hopes and dreams.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59afb169cf81e08b043e3efa/1504692172950-23UIS86D51J05JK1Y45Q/MASDAR+Day+2%253A0021.jpg</image:loc>
      <image:title>Projects</image:title>
      <image:caption>Change begins with choice. "Change happens when dissatisfactions x vision x first easy steps = &gt; inertia / resistance to change." (Gleicher)</image:caption>
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    <image:image>
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      <image:title>Projects</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59afb169cf81e08b043e3efa/1508942080567-Z0GEQ4IPB4EAKJ1GO0IY/_MGL7065.jpg</image:loc>
      <image:title>Projects</image:title>
      <image:caption>It's not just about the technology. It's about the experience ... A physical sensation, or emotional drama that brings the brand narrative to life in new ways. Either can provide a psychological 'buzz' that increases dwell time, as well as visitors' desire to come back for more.</image:caption>
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    <image:image>
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      <image:title>Projects</image:title>
      <image:caption>You don't need a big budget to win big.</image:caption>
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      <image:title>Projects</image:title>
      <image:caption>The best exhibition stands are built on an idea: Before we build a stand, we construct a story. Before we create an experience, we form a narrative.</image:caption>
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    <image:image>
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      <image:title>Projects</image:title>
      <image:caption>What visitors really want is what they can’t get at home…a great day out…fantastic spaces, REAL things, not virtual, …and they want to have some FUN!     </image:caption>
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      <image:title>Projects</image:title>
      <image:caption>“Where does joined-up thinking get you?” Help &amp; hope at every point of contact. Relevant: Better thinking for better business outcomes, - measurable improvements in customer KPIs.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59afb169cf81e08b043e3efa/1706109995159-AP6X0TBZ2BLIJSWY7ILC/IAU-presentations_mockup.jpg</image:loc>
      <image:title>Projects</image:title>
      <image:caption>BRITISH COUNCIL SUB-SAHARAN AFRICA — INNOVATION FOR AFRICAN UNIVERSITIES - THE SHOWCASE EVENT, GHANA The IAU programme was created by the British Council in 2021 to help young bright minds in African universities learn to become idea-incubators through collaborations between African and UK universities.</image:caption>
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    <image:image>
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      <image:title>Projects</image:title>
      <image:caption>Microsoft Customer events 2024 + 2025 Abu Dhabi, UAE 2024 Kuala Lumpur</image:caption>
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  </url>
  <url>
    <loc>https://www.kbwdesign.com/filmlab</loc>
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    <priority>0.75</priority>
    <lastmod>2024-08-27</lastmod>
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  <url>
    <loc>https://www.kbwdesign.com/filmlab-register</loc>
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    <lastmod>2024-08-27</lastmod>
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  <url>
    <loc>https://www.kbwdesign.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2018-08-30</lastmod>
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      <image:title>About</image:title>
      <image:caption>BP, Olympic Park, London 2012</image:caption>
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  </url>
  <url>
    <loc>https://www.kbwdesign.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-02-06</lastmod>
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      <image:title>Approach</image:title>
      <image:caption>HP, Telecom Geneva 1995: Our first project! - Design of a sphere inside a cube, balanced on a point to support brand messaging around 'E=MC2', which in HP's case meant, E = Measurement, Computing and Communications.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59afb169cf81e08b043e3efa/1504708654495-YBU7WH8CYR78ITK6HNR1/04.Deutsche+Bank+-+One+Day.png</image:loc>
      <image:title>Approach</image:title>
      <image:caption>Deutsche Bank: '1 day to make a difference' - CSR campaign activity overcame 'charity fatigue' within the bank by focusing fundraising activity around one day. Successive campaigns every year since 2007 have helped to raise many thousands of pounds for good causes.</image:caption>
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  <url>
    <loc>https://www.kbwdesign.com/policies</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2018-03-22</lastmod>
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  <url>
    <loc>https://www.kbwdesign.com/hero-image-foster</loc>
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    <priority>0.75</priority>
    <lastmod>2023-06-20</lastmod>
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      <image:title>Hero Image</image:title>
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  <url>
    <loc>https://www.kbwdesign.com/introduction-foster</loc>
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    <lastmod>2023-06-20</lastmod>
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  <url>
    <loc>https://www.kbwdesign.com/new</loc>
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    <lastmod>2024-05-10</lastmod>
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