A brand is no longer what we tell the consumer it is – it’s what consumers tell each other it is.
Digital Transformation: web design, e-commerce functionality and UX for the new MEZ Crafts portfolio of brands.
MEZ helps people to get more joy from their handcrafting.
Digital channels now make it easy for inspired crafters to find, compare and buy MEZ premium supplies.
New digital asset management allows MEZ to build efficiencies and to maximise ROI on its creative efforts, leading to a significant increase in brand awareness and sales performance.
Using digital channels to build stronger strategic partnerships with MEZ customers / partners has helped the brand to become recognised as the most advanced business partner in the sector.