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    What visitors really want is what they can’t get at home …a great day out…fantastic spaces, REAL things, not virtual, …and they want to have some FUN!        
       
     
   
  
 
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    Relevance is the new superiority:  Product superiority may have built your brand, but that's no longer enough. Today a brand also needs to demonstrate superiority of understanding of people's rapidly changing hopes and dreams. 
       
     
   
  
 
  
    
  
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    Visitors will always want stories  that create mystery, that convey past, present and future and tap into dreams, providing a source of inspiration.
       
     
   Surprise with the obvious.    It’s easy to surprise. It’s even easier to be obvious. We search for the surprising untapped insights which are there, right under your nose.
       
     
   It's not just about the technology. It's about the experience ...    A physical sensation, or emotional drama that brings the brand narrative to life in new ways.    Either can provide a psychological 'buzz' that increases dwell time, as well as visitors' desire to come back for more.
       
     
   Change begins with choice.    "Change happens when dissatisfactions x vision x first easy steps = > inertia / resistance to change." (Gleicher)
       
     
   
  
 
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    A brand is no longer what we tell the consumer it is – it’s what consumers tell each other it is.     
       
     
   “Everyone experiences more than he understands and it is the experience, rather than the understanding that influences behaviour”   (Marshall McLuhan, ‘The medium, not the massage’)   
       
     
   
  
 
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    The promise of ‘we' and 'you':    Clients like to talk about themselves. Agencies like to talk about the consumer. We look for what the brand promises to deliver every time the consumer touches it.
       
     
   The best exhibition stands are built on an idea : Before we build a stand, we construct a story. Before we create an experience, we form a narrative.
       
     
       
     
   A brilliant brochure is the world's best closer!