Great outcomes are possible when you can tell a story that motivates action. In the age of the connected customer, KBW delivers great connected experiences for some of the world’s leading brands and businesses by telling stories that turn strategy into action. And we do this through the medium of brand experience and integrated marketing, harnessing the power of Narrative Immersion in physical and online spaces.
Narrative, because the shortest distance between a brand or truth and a human being is, and always will be, a story; and Immersion because things really start to happen when you use physical and digital spaces to engage the senses and invite people into your brand.
Everything starts with why we are doing the task at hand, rather than what we are attempting to create. Why leads to action.
It’s about the target audience’s reception of the story; the extent to which the consumer becomes absorbed in the drama of the narrative - from the buzz of anticipation, the intensity of immersion, to the warmth of remembering.
It depends on good storytelling: simple insightful dialogue, brought to life through strong characterisation and engaging plots. The best stories create deep emotional connections. They stimulate, evolve and endure with characters we get to know, icons we recognise anywhere, and convey an exciting sense of the future. Invariably, the brand with the best story wins.
And they’re best expressed in immersive environments that surprise and delight audiences with the reward they get from dialogue rather than monologue, from participating, not just observing, and from relevant and regular engagement.
Whatever the project, however technical the subject, our aspiration is to develop a unique understanding of the brief, looking at things in new ways, taking advantage of the unexpected.
Design is at the forefront of all our decision-making, whether it's the physical environment, graphics, interactivity or media landscape. And we maintain an open approach to innovation, encouraging audiences to discover, learn and have fun using the latest devices, tools and technologies in ways that drive business today and build the brand for tomorrow.